diff --git a/web/templates/search.html b/web/templates/search.html
index 78c0912..974da48 100644
--- a/web/templates/search.html
+++ b/web/templates/search.html
@@ -52,7 +52,9 @@
{% if ran_search and result_count == 0 %}
No results
-
Try broadening your terms or enabling more fields above.
+
Looking for the right illustration can feel a lot like standing in front of your fridge at midnight. You open the door, expecting to see something amazing—leftover pizza, a slice of cake, maybe even some ice cream. Instead, you just stare at a jar of pickles, an old bag of shredded cheese, and half a bottle of ketchup. You close the door, sigh, then open it again five seconds later, hoping something new has magically appeared.
+
+That’s exactly how it feels scrolling through a list of illustrations—you know something tasty has to be in there somewhere, but all you can find are pickles.
{% endif %}